Stay Hungry, Stay Foolish—-记乔布斯逝世

今天(北京时间2011106日)是麦金塔(Macintosh)电脑、iPodiTunes StoreiPhoneiPad等知名数字产品的缔造者乔布斯逝世的日子。(乔布斯是于美国时间105日逝世的)

打开苹果公司的主页,可以看到其已该改为乔布斯的黑白照片,人像旁边写着其生卒年份“1955-2011”。

点击照片就会进入悼念乔布斯的页面,英中文版本分别如下:

http://www.apple.com/stevejobs/

Steve Jobs

1955-2011

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor.

Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com

http://www.apple.com.cn/stevejobs/

Steve Jobs

1955-2011

一位富有远见、充满创意的天才离开了Apple

一位杰出的、了不起的人物告别了世界。

曾有幸与他结识并共事的我们,从此失去了一位挚友,一位精神导师。

Steve留下了一家唯有他才能创建的企业,他的精神将成为Apple永续前进的基石。

如果你想分享感念、追思和哀悼之情,请发送电子邮件至 rememberingsteve@apple.com

乔布斯何许人也?你要是不知道的话千万别跟别人说你是在IT界混的。 🙂

这里摘录维基百科对乔布斯的介绍(摘于2011106):

史蒂芬·保罗·乔布斯(英语:Steven Paul Jobs1955224日-2011105日),简称为史蒂夫·乔布斯(英语:Steve Jobs),苹果公司的创办人之一,并曾任苹果公司的董事会主席、首席运行官,同时也是前皮克斯动画工作室的董事长及首席执行官(皮克斯动画工作室已于2006年被迪士尼收购)。乔布斯还曾是迪士尼公司的董事会成员和最大个人股东。乔布斯被认为是电脑业界与娱乐业界的标志性人物,同时人们也把他视作麦金塔电脑、iPodiTunes StoreiPhoneiPad等知名数字产品的缔造者。2007年,史蒂夫·乔布斯被《财富》杂志评为了年度最强有力商人。

乔布斯的生涯极大地影响了硅谷风险创业的传奇,他将美学至上的设计理念在全世界推广开来。他对简约及便利设计的推崇为他赢得了许多忠实追随者。乔布斯与沃兹尼亚克共同使个人电脑在70年代末至80年代初流行开来,他也是第一个看到鼠标的商业潜力的人。乔布斯在1985年苹果高层权力斗争中离开苹果并成立了NeXT公司,瞄准专业市场。1997年,苹果收购NeXT,乔布斯回到苹果接任首席执行官。2011824日,乔布斯宣布辞去苹果首席执行官职务,105日因身患胰腺癌去世,享年56岁。

下来该来点我自己写的内容了。 🙂

我在用iPhone 4和苹果的键盘,但算不上“果粉”,也不是乔布斯的忠实追随者,但乔布斯的经历和成就确实令我为之惊叹不已。其中让我最为深刻的,同时可作为他的“简史”的,是他于2005年在斯坦福大学的毕业典礼上的演讲,题为《Stay Hungry, Stay Foolish(求知若飢,虚心若愚),他在其中讲述了他的3个故事。演讲中夹杂着一些令人深思的句子,抄录如下:

  • 故事1Connecting the dots — 串连(人生中的)点点滴滴

你不能预先把点点滴滴串在一起;唯有未来回顾时,你才会明白那些点点滴滴是如何串在一起的。所以你得相信,你现在所体会的东西,将来多少会连接在一块。你得信任某个东西,直觉也好,命运也好,生命也好,或者因果报应。

  • 故事2About love and loss — 关于爱和失去

有时候,人生会用砖头打你的头,不要丧失信心。

你的工作将填满你的一大块人生,唯一获得真正满足的方法就是做你相信是伟大的工作,而唯一做伟大工作的方法是爱你所做的事。

  • 故事3About death — 关于死亡

我每天早上都会照镜子,自问:「如果今天是此生最后一日,愿意去做我将要(不得不)做的事情吗?」每当我连续太多天都得到一个「不」的答案时,我就知道我必须有所改变了。

你们的时间有限,所以不要浪费时间活在别人的生活里。

不要被信条所惑-盲从信条就是活在别人思考结果里。

不要让别人的意见淹没了你内在的心声。

最重要的,拥有跟随内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什么样的人,任何其他事物都是次要的。

我是去年在寻找学习英语的材料时找到这篇文章的,当时连续花了8个小时将这16分钟的演讲的稿文中我不认识或觉得生疏的单词和短语画出来,足足有153个之多。

下面是带我的标注的英文演讲稿,中文翻译请参考《求知若渴,虚心若愚》 (这译文中有一些翻译的不太好,我后续有时间再优化一下)

 Stay Hungry, Stay Foolish

(Given by Steve Jobs, 2005)

Thank you. I am honored to be with you today at your commencement from one of the finest universities in the world. Truth be told, I never graduated from college. And this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked far more interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5 cent deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that would make all the difference.

My second story is about love and loss.

I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parent’s garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. And don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

“Remembering that I’ll be dead soon” is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and thankfully I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.



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